It’s time for those of us who claim the music from the Sixties was the best ever to acknowledge there was a part of that magical decade that failed to live up to that standard.

I’m talking about Bubblegum Music, a term seized upon and exploited by Buddah Records label executive Neil Bogart. The music was never intended to become a national phenomenon. Noted music historian Bill Pitzonka says, “It was the perfect antidote to everything that was going on in the late 1960s.”

It was aimed squarely at young teenagers but became so popular with older teens that “groups” – in many cases nothing more than studio musicians – were springing up everywhere. For example Ron Dante became the “lead singer” for The Archies and The Cuff Links, and Joey Levine fronted The Ohio Express as well as three other bubblegum groups.

The bubblegum craze lasted from 1966 until the early 1970s when it was pushed aside for another fad for which Neil Bogart can also be blamed … Disco.

Memories … That’s What We’re All About

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Bubblegum Music

1910 Fruitgum Company – Crazy Elephant
Archies – Ohio Express – Sweet
Tommy James & The Shondells – Cuff Links
Lemon Pipers
Rock And Roll Dubble Bubble Trading Card Co.